Given that the digital world is constantly changing, it is crucial to stay updated. Technology and web design are related since both of them can present creative and new ideas. The website serves as the face of a company, so adding animations and interactive elements will make it more engaging.
Less is more, one of the most important aspects of web design is to keep it simple. Minimalist web design focuses on simplicity and clarity, puts the user’s experience at the forefront. By reducing clutter and unnecessary elements, users can quickly find the information they need. In web design negative space can be used as a positive as this will help emphasis the text. Minimalist design helps clear communication with users. Important information, call to action and key messages can be highlighted effectively, reducing the chance of users overlooking them. This way the users are more directed to the most critical element such as call to action or important information which helps increase the conversion rates. Sleeky uses minimalist design for their websites, one of them being a New York style pizza restaurant in Newcastle. The improved structure of the website will have a positive impact on search engine optimisation (SEO) and therefore this website is ranked higher. As it uses less components, it makes the website load faster, which is important in boosting the website’s ranking. It’s critical that the website work properly on all devices and screen sizes. Minimalist design tends to have a timeless quality and ensure that the website remains visually appealing for a longer period.
Keep the navigation menu simple and easy to understand. Use clear and concise labels for navigation links, avoiding complete terminology. Limit the number of menu items to the most important sections to avoid overwhelming users. Maintaining consistency is important in navigation across all pages, users should be able to predict where they will find certain navigation elements and how they function. Use the same placement, styling and order of navigation throughout the site. Place the main navigation menu in a prominent location, typically at the top of the page. Use visual cues such as size, colour, typography and spacing to establish a clear visual hierarchy in your navigation menu. If you have a large number of subcategories or sections, use dropdown menus to organise and display them. Ensure that the drop downs are easy to access, visually distinguishable and responsive on mobile. Example of clear navigation can be seen on the website of a north east based care home group.
Animations can add a touch of interactivity, enhance the user experience and make your website more engaging. Use purposeful animation with clear purpose that aligns with the user experience and the overall design concept. Consider how animation will help contribute to the users understanding or interaction with the website. Aim for smooth and natural motion that mimics the real world environment. Apply subtle animation to elements that users can interact with, such as a button, link or menu items when users hover over. Consider adding animations triggered by scrolling to create a sense of progression or storytelling as user navigation through the page. Subtle animation for menu and events in Leila Lily’s website help’s make the website more visually appealing and fun to use for the user’s.
Regardless of the web design you choose, it is crucial to test your website after creation and gather user feedback. In this manner, you can identify website problems and fix them to improve your website.