In the present digital landscape, it is widely recognised that most people often turn to social media to learn more about a company they intend to work with. Social media, used correctly, can offer a unique glimpse into the culture and overall environment of your office workplace.
With 88% of employees believing that a positive and distinct workplace environment leads to success in business, promoting your employee environment to a wide audience enhances the appeal of your workspace. Social media offers a cheap and simple way to advertise your office space to a range of different ages and experience levels, providing potential clients an insight into your brand image and potential employees a glimpse of what life at your company would be like.
Showcasing Office Aesthetics
Not only does social media offer a glimpse into the workplace environment, but also allows future consumers to preview the aesthetics of your office. Research has consistently revealed that a well-designed and decorated office has been shown to increase calmness and productivity in employees.
Factors such as natural light, comfort levels, and a clean workspace have been shown to significantly enhance employee happiness and promote high-quality work output. For example, the aesthetics and amenities of our serviced offices in Gateshead provide prime marketing content for social media platforms. Social media posts capturing the sleek interior, clean environment, and copious amounts of natural light attract all types of consumers.
With the average individual spending about a third of their life at the office, it makes sense that potential employees will prioritise office culture in their search for future employment. By showcasing the aesthetic side and benefits of your office (as well as workplace culture) through social media, you attract customers and employees with the same workplace values and ideals as your office space.
How to Utilise Social Media Through Image Content
Visual content remains the most engaging form of media across all social platforms, so creating high-quality visual content is vital in promoting your corporate environment efficiently. This can encompass anything from pictures captured around your office to videos displaying the daily workplace environment. When turning to social media to promote your office environment, choosing which platform to utilise is an important decision.
On primarily photograph-focused platforms such as Instagram and Facebook, high-quality images depicting the aesthetics of your office can help attract potential employers and clients who value such a workspace. Ideas for picture content include:
– The individualised desks of employees.
– Showcasing community spaces.
– Views of the office floorplan.
How to Utilise Social Media Through Video Content
On video-centered platforms such as TikTok and YouTube, short clips of what daily life looks like can create traction for your page. Video-centered platforms specifically give potential employees and clients a unique view into actual life in the office. Videos depicting workplace culture, how current employees get along, potential office benefits, and daily interactions help to demonstrate the environment and ethos of your office to potential clients hoping to join your team.
In conclusion, social media is a growing force that can be easily utilised to promote office space and workplace environments to potential clients and employees alike. Visual content that showcases the culture of your workplace as well as the aesthetic of your office can help grow your business and exhibit the unique perks your company provides in office life.
